Our Philosophy


Apricots are sweet, juicy, yet underrated - especially compared to the peach (but damn, we do love that emoji). We believe that pleasure is pretty similar. Whether it's reading a good book, admiring art, or trying pegging for the first time, we all deserve to prioritize pleasure. Apricot's was founded by young folx who saw the need for a non-threatening experience after listening to the stories of others who felt overwhelmed by the novelty our culture makes of sex. Below, you'll find just a few of our core values. Together, let's make some waves...and vibrations. 

Radically Yours, 

The Apricots 




our community through education, exploration, + shared curiosities.



the endless possibilities of pleasure.


a welcoming and friendly space that redefines "adult store."